Discover the vibrant visual identity I developed for Rolli Sushi, an innovative sushi restaurant based in Indianapolis. My goal was to encapsulate the essence and unique appeal of Rolli, creating a design that bursts with energy and ignites curiosity, all while maintaining a sleek, modern feel that elevates the dining experience.
Branding
Packaging Design
Print Design
Web Design
The packaging for Rolli Sushi is a testament to their ethos. As Adam, the owner of Rolli, puts it, "Before you bite into our sushi, you are met with an explosion of bright colors and engaging branding. Our sushi boxes are designed to stand out, making our customers proud to showcase their purchase rather than conceal it in a mundane brown container. Open up a Rolli box, and POW! You are greeted by sushi rolls that are as visually appealing as they are delicious, enveloped by branding that cements Rolli’s image as a trailblazer in the sushi industry."
At the heart of Rolli’s new identity is a charismatic and robust octopus—our octo-chef. With tentacles that artfully balance two delectable sushi rolls, this mascot is more than just a figure; he embodies the playful, strong, and creative spirit of Rolli. This octopus is a beacon of Rolli's innovative and artistic approach to sushi, symbolizing their commitment to creativity in every roll crafted.
Branding
Packaging Design
Print Design
Web Design
Rolli's vision was clear from the start: they aspired to transcend the ordinary confines of traditional sushi restaurants. Their ethos centers on forging a connection with customers through a visual and culinary spectacle. Their desire was to craft a brand that is as expressive and bold as the flavors they serve. The challenge was not just to design sushi but to package it in an experience that resonates deeply and memorably with every customer.
Designed to mirror the artistic flair and innovative spirit of our sushi, the website invites users into an interactive culinary adventure. From the dynamic homepage carousel that showcases our specialty rolls in high definition to the seamless navigation that guides you through our diverse menu, every element is thoughtfully placed to enhance your digital experience.
Designed to mirror the artistic flair and innovative spirit of our sushi, the website invites users into an interactive culinary adventure. From the dynamic homepage carousel that showcases our specialty rolls in high definition to the seamless navigation that guides you through our diverse menu, every element is thoughtfully placed to enhance your digital experience.
The visual identity comes alive through elegant transitions and playful interactions. Subtle hover effects, fluid page shifts, and motion-driven elements were carefully designed to enrich the user experience without overwhelming it—adding a sense of sophistication and energy that reflects the Rolli spirit.
The best experience is working with Johanna. Her intuitive grasp of our vision allowed her to infuse each project with her unique artistic touch, elevating our final product beyond our expectations. Johanna's flair for design consistently delivered a clean, powerful branding package that truly captures and communicates the essence of our company. Her work not only reflects her immense talent but also our brand's spirit, making each collaboration a success.
