Rolli is a contemporary sushi concept designed to move beyond traditional expectations. Positioned between high-end sushi restaurants and casual takeout, the brand aims to create an approachable yet distinctive experience for a new generation of customers.
Brand Identity
Art Direction
Packaging Design
Visual System
Rolli needed to differentiate itself while remaining accessible, appealing to a younger, design-conscious audience and transforming a simple takeaway moment into a memorable experience.
Differentiate itself from conventional sushi restaurants
Appeal to a younger, design-conscious audience
Create a memorable experience beyond the food itself
Elevate takeaway packaging into a key part of the brand experience
Inspired by the brand’s desire to explore unconventional flavors and break traditional codes, the identity embraces vibrant colors, expressive compositions and a playful energy. The goal was to create a brand that feels fresh, surprising and instantly engaging.
Fun and expressive
Highly approachable
Visually striking
Full of personality
The art direction is built around a cyberpunk-inspired aesthetic, using vibrant tones of purple and pink combined with bold contrasts to create a striking visual impact. Playful yet dynamic compositions interact with neon-inspired graphic elements, shaping an immersive and expressive visual language.
Drawing from cyberpunk’s futuristic and urban energy, the identity evokes a sensory experience that feels both unexpected and alive. Designed to stand out in physical environments such as food halls, the visual system transforms each touchpoint into a moment of discovery, resulting in a brand that is vibrant, energetic and instantly recognizable.
Packaging plays a central role in the Rolli experience. Rather than using generic containers, the packaging was designed as an extension of the brand, transforming takeaway into a visual and emotional moment.
From the bold exterior to the colorful reveal inside, each element is crafted to surprise and engage, turning a simple purchase into a memorable brand interaction.
It is a complete brand experience. From digital touchpoints to physical interactions, every element is designed to feel cohesive, playful and distinctive. The identity turns everyday moments into something memorable, reinforcing both recognition and emotional connection.
The website extends the Rolli identity into a digital environment, translating its bold and playful visual language into an interactive experience.
Built around fluid transitions, subtle motion and carefully crafted interactions, the interface brings the brand to life while maintaining clarity and usability. Each element is designed to enhance the experience without overwhelming it, creating a seamless balance between energy and sophistication.
The best experience is working with Johanna. Her intuitive grasp of our vision allowed her to infuse each project with her unique artistic touch, elevating our final product beyond our expectations. Johanna's flair for design consistently delivered a clean, powerful branding package that truly captures and communicates the essence of our company. Her work not only reflects her immense talent but also our brand's spirit, making each collaboration a success.
