ISP is a forward-thinking agency shaping the future of urban environments through smart infrastructure, spatial design, and sustainable development. I crafted a bold, minimalist identity to reflect ISP’s modern and modular approach — blending clarity, structure, and contemporary design aesthetics.
Art Direction
Branding
Print Design
Web Design
2025
The ISP brand is built on a refined visual system: a bold monogram, dynamic layouts, and a modular grid that echoes city blocks and architectural plans. The color palette draws from urban materials — asphalt, concrete, steel — softened with minimal touches for balance and clarity.
From business cards to letterheads, the print materials reflect the agency’s meticulous nature and commitment to precision. Every piece was designed with purpose: clean typography, high-contrast layouts, and high-quality papers that feel as structured as ISP’s projects.
Art Direction
Branding
Print Design
Textile Design
Web Design
From practical items like tote bags and business cards to promotional materials such as flyers and posters, every print piece was designed to echo the brand’s urban character. These tangible expressions reinforce ISP’s identity in both professional and public spaces — turning simple objects into carriers of meaning and connection.
I extended the ISP identity across a range of branded objects — from posters and tote bags to brochures — creating a cohesive visual experience beyond the screen. Each piece translates the modular grid and minimalist aesthetic into tactile formats that connect physically with the audience while reinforcing the brand’s structured yet dynamic tone.
I translated ISP’s mission into a sleek, intuitive website. The user journey mirrors architectural flow — structured, spacious, and rhythmically paced. Modular layouts echo physical space, while subtle transitions and interactions evoke the calm precision of the brand’s values.
Working with Johanna was a turning point for our brand. She captured the essence of our vision with clarity and finesse, transforming it into a visual identity that feels both elevated and deeply rooted in who we are. Every detail — from the logo to the printed pieces — reflects thoughtful intention. It’s rare to find someone who blends creativity with strategy so seamlessly.
