JOOO

ink & pixel.

Jooo studio.

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where do thoughts come from?
it rained that day...
jan 14th
polaroids day
Independent
Designer
& Founder of
JoooStudio

i’m Johanna Roussel — a French designer with 20 years of experience across print, brand, and digital. Rooted in a thoughtful, intuitive process, my work blends precision, play, and emotional resonance. Outside of the studio, I draw inspiration from by NATURE, photography, ceramics, and daily rituals of movement and reflection.

intro

Design without borders — crafting visual identities that travel across mediums and cultures.

An arrow down
about

Beginning my career in print over 20 years ago, I managed large-scale campaigns for fashion brands, events, and immersive installations. I later joined 3D Storm (NewTek Europe) to deepen my experience in visual communication, before taking on the role of Graphic Design Lead at LightWave 3D in Los Angeles — where I not only defined the visual direction for the brand but also handled copywriting and conducted interviews for newsletters, giving voice and personality to the brand.

For the past eight years, I’ve worked as an independent designer, helping clients across industries—from tech to food—build cohesive and intentional visual systems.

When I'm not designing, you'll find me exploring ideas through photography and ceramics, investing in balanced habits for mind, body, and soul, or taking hikes through nature with my dog, Nera. Born in France, I lived in Italy for 10 years before settling in Valencia, Spain. I speak four languages fluently—French, English, Italian, and Spanish—bringing a rich cultural perspective to every creative project.

[01]
Craft a unique identity that resonates.
From logos to full brand guidelines, I create cohesive visual strategies that encapsulate the essence of your business, ensuring your brand stands out in a crowded marketplace.
[02]
Capture attention with premium print solutions
Whether it's brochures, business cards, posters, or packaging, I deliver high-quality print solutions that capture attention and communicate effectively.
[03]
Enliven your ideas with vibrant illustrations
From infographics to character designs and custom artwork, I craft illustrations that infuse personality, depth, and engagement into your projects. Dive into a world of color and creativity tailored just for you
[04]
Design packaging that tells your story
From concept to final production, I create packaging that not only protects your product but also communicates your brand’s personality and values. With a focus on materials, structure, and visual impact, I ensure your packaging stands out on the shelf and creates a memorable unboxing experience.
[05]
Build memorable digital experiences
Create an impactful online presence. I specialize in designing visually appealing and user-friendly websites that ensure a memorable digital experience, optimized for both aesthetics and functionality.
[06]
Shape success with strategic insights
Every great design starts with a strategy. I provide expert consultation services to help define your visual and marketing strategies, ensuring that your design investment pays off in real visibility and engagement.
Disciplines of Focus

Brand Identity
Art Direction
Print & Editorial Design
Web & Interactive Design
Creative Strategy
Packaging Design
Typography & Layout
Illustration & Visual Research
Photography Direction
Motion & Micro-interactions

Areas of Interest

Visual Storytelling
Food & Lifestyle Brands
Nature-inspired Design
Ceramics & Material Craft
Photography
Conscious Living
Wellness & Mindfulness
Multilingual

Creative Practices

Sketching
Watercolor
Linocut
Ceramics
Mosaics
Nature Mandalas
Gardening
Photo Walks
Journaling

Tools & Software

Adobe Creative Suite
Figma
Webflow
Procreate
Lightroom
After Effects
Notion
Miro
Google Workspace

What they say about me.
What they say about me.
What they say about me.
What they say about me.
What they say about me.
What they say about me.
What they say about me.
What they say about me.

Working with Johanna was a turning point for our brand. She captured the essence of our vision with clarity and finesse, transforming it into a visual identity that feels both elevated and deeply rooted in who we are. Every detail — from the logo to the printed pieces — reflects thoughtful intention. It’s rare to find someone who blends creativity with strategy so seamlessly.

Etienne Perez
Director at ISP

Johanna had the insight and talent to also incorporate her touch on the final product. Her artistic talent always made me happy with the end result: a clean and powerful branding package that makes a statement for my company.

Adam Odgaard
Director at Hygge Hospitality Group

Johanna instantly grasped our vision and infused our project with creativity, vibrant energy, and clear communication. Choosing her was undoubtedly the right decision.

Alessandro Di Fulvio
Art Director at Omnivision

Johanna possesses a remarkable blend of artistic flair and technical prowess, enabling her to tackle any design challenge with ease. Her expertise is unmatched in the field.

Rob Powers
Supervisor of the Virtual Art Department (VAD) on the film "Avatar"

Working with Johanna was a revelation. Her intuitive design sense and attention to detail brought our project to life in ways we hadn't imagined. She’s a true professional who brings passion to every pixel.

Carlos Ramirez
CEO of Blend Coffee Co.

Johanna is a master at transforming concepts into visually stunning realities. Her work on our packaging redesign has significantly boosted our market appeal and customer engagement.

Lily Tran
Brand Manager at Fresh Organics