Discover the vibrant branding and web design I crafted for Poke Guru, a fast-healthy restaurant in Indianapolis. Featuring Marta Plusa’s dynamic illustrations of a school of fish and Jes Nijjer's evocative photography, my designs encompass a full spectrum of creative solutions that ensure a seamless and engaging customer experience both online and in-store.
Graphic Design
Print Design
Packaging
Web Design
2023
From business cards to menus and flyers, each format was designed as part of a cohesive printed system.
Through clean layouts, bold typography, and graphic details, the brand invites interaction and choice — making every touchpoint both playful and instantly recognizable.
From the business card to the Poke vs Wonto flyer and A5 menus, each printed item plays a specific role within the brand. Graphic contrasts, strong typographic hierarchy, and illustration are used to highlight choices, guide attention, and reinforce a clear, cohesive visual identity across every printed format.
Designed to inform and entice, this DL flyer offers a taste of Poke Guru’s fresh-forward philosophy. With clean layouts, expressive food photography, and a clear brand voice, it presents the catering offer and menu with both clarity and style — easy to grab, hard to forget.
My custom work for Poke Guru extends beyond digital and print menus or business card to include an array of thoughtfully designed packaging items, each embodying the restaurant's clean, modern aesthetic. This includes everything from chopsticks and chips bags to shopping bags and small boxes, all unified by the signature black and white color scheme that showcases Marta’s fish illustration. Additionally, I created a trifold brochure that provides detailed insights into Poke Guru’s offerings, enhancing the brand's narrative and customer interaction.
Branding
Product Design & Packaging
Print Design
Web Design
More than just a bag — this takeaway design turns a simple carry-out into a bold brand statement. With custom illustrations and a sleek black-and-white palette, it brings character and consistency to every order, even on the go.
Every detail counts — from the wonton chips bag to the custom chopsticks. Each item was designed to feel part of a unified brand universe, bringing consistency, style, and a bit of fun to the customer’s dining experience.
Beyond packaging and print, the visual identity comes to life in the streets and at the point of sale. From the branded delivery bike to bold flyers and clear signage, every element was designed to boost visibility and reflect the brand’s vibrant personality. The cohesive design extends to the restaurant’s counter, menus, and exterior displays — creating an immersive and instantly recognizable brand experience for passersby and customers alike.
The Poke Guru website embraces a minimalist, responsive design that enhances usability and clarity. Thoughtfully structured with clean typography, generous white space, and precise navigation, it delivers a fresh, intuitive user experience that echoes the brand’s healthy, fast-serve identity. Every detail—from layout to interaction—is crafted for ease, speed, and visual simplicity.
Johanna had the insight and talent to also incorporate her touch on the final product. Her artistic talent always made me happy with the end result: a clean and powerful branding package that makes a statement for my company.
