Discover the cutting-edge visual identity of 270 Menuiserie, specializing in the installation of doors and windows. My mission was to create a visual identity that reflects the precision and professionalism of 270 Menuiserie while ensuring a strong visual impact and immediate brand recognition.
Branding
Print Design
Vehicule Design
Web Design
2023
The new identity incorporates the concepts of opening and closing, assembly, and union—core elements of carpentry—into a visually striking logo and branding materials. This is represented graphically through the transformative image of a door evolving into a butterfly, symbolizing openness, fluidity, movement, as well as the transformative impact of 270 Menuiserie’s services.
The logo for 270 Menuiserie is the result of an in-depth visual exploration around the ideas of movement, openness, and transformation. Inspired by the gesture of an opening window or door, the design takes the abstract shape of a butterfly — a universal symbol of evolution and renewal. The graphic research led to a minimalist, dynamic form that evokes both architectural precision and natural lightness. Its angles suggest motion, while the symmetrical lines reinforce the notion of balance and duality — interior and exterior, before and after. This visual identity is a direct reflection of the brand’s core purpose: to open spaces, redefine boundaries, and bring elegance to everyday structures.
With a sophisticated color palette and clear typography, I ensured that every touchpoint—from the website to the company vehicles and signage—communicates the reliability and professionalism that define 270 Menuiserie. Through innovative designs, I portrayed the precision required for door and window installations, aligning with the company’s commitment to transforming and enhancing homes with their high-quality products.
Branding
Print Design
Vehicule Design
Web Design
To strengthen 270 Menuiserie’s local presence, cohesive branding was developed across city cars, utility vans, and storefront signage. These mobile and physical touchpoints act as daily brand ambassadors, enhancing visibility and recognition on the ground.
A correspondence card was also designed as a refined brand extension — blending technical precision with a personal, human touch.
The 270 Menuiserie site reflects the brand’s precision and craftsmanship through a clean, structured layout that balances sophistication with usability. With a minimalist approach, generous white space, and refined typography, the interface ensures clarity and ease. Subtle hover effects and seamless, responsive transitions elevate the browsing experience, mirroring the exacting quality that defines 270 Menuiserie.
Johanna had the insight and talent to also incorporate her touch on the final product. Her artistic talent always made me happy with the end result: a clean and powerful branding package that makes a statement for my company.
